Soooo, Harvard (properly pronounced, I am told, as if the "r" were either "h" or "a," yet another reason I am unsuited for Higher Ed), Haaaavaaaaad got an automatic book-making machine (no, no, it doesn't take bets, it prints and binds books! On demand, even).
Got one but...whaddaya call it? "Bookmachine" doesn't roll off the tongue and sounds like a High School garage band formed by members of the Science Fiction Club and rabid D&D hobbyists.... So they named it.
What the heck, linotypists and printers had names, too -- probably like "Stubby" or "Dirty Ed!" Harvard went a bit more...esoteric. Whimsical, even.
My thanks to a lurker who will let me know if screen credit is in order (right?)!
5 months ago