Look, if you have some super-duper investigative report and you are teasing viewers with your promise to reveal the grisly details "Tonight at eleven," do not put enough information in the promotional ads that any ten-year-old child can plug the key phrases into Google and scoop you.
It makes us all look bad.
Well, except for those of us who also have blogs. We get to look smug.
YANKEE RADIO TOOL KIT, #106
4 weeks ago