That was mildly interesting, so I set it to one side. I bought my present Lexus RX-mobile* from their used-car lot, with exactly one key for it; maybe they found the others?
This morning, I had a look at the contents. Outside, my full name and address. Inside, a coupon for $25 of service and a computer-generated letter in a variation on Comic Sans:
[...] If I offered you the right amount for your 2004 Ford Taurus, would you trade vehicles with me or at least let me buy your Taurus? I'm asking because I need quality pre-owned vehicles just like yours [...]."
It goes on in that vein for most of a page.
This is amusing on a number of levels -- it's very likely that "William" and I were not uniquely subject to having our letters switched, but that hundreds of previous customers received the wrong letter. And far from being a "quality pre-owned vehicle," I got a pretty good deal on my car -- and no warranty -- because it had become something of a "hangar queen" at the dealers as they corrected years of deferred maintenance, a new surprise on every test drive. I'm pretty sure they don't want it back; just replacing the tire-pressure sensors would wipe out a third of the profit if they did very well on the resale.
A for effort, D for execution. I named the brand because I was satisfied with the series of used Hyundai Accents I drove before the Lexus; they were a good value for money, better built and sturdier than I would have expected for an entry-level car. My friend The Data Viking has been buying new, high-end Hyundais (Hyundae?) for about a decade and he's happy with them, too.
But the local dealer needs to hire more diligent envelope-stuffers. Or was it all a cunning plan to get my attention? It did that, but I'm not in the least interested in trading my present car. I buy cars well used and run them until they start to fall apart or someone hits them.
* Literally; it's a Lexus RX330 semi-demi-sport-ute/vanette with a good many years on it. I like it; I liked the RX300 I had before it and as long as Lexus keeps making variations on this model -- they're up to RX350, last time I looked -- I'll keep buying very used ones when I need a newer car.