Yes, with a groan of the starter and fingers crossed that there won't be too much old-gasoline varnish in the carburetor, the Linguistic Patrol coughs, backfires and roars into action for an emergency mission!
But why, you ask? It's The Case Of The Hidden Reputation!
One of the major news sites, in an opinion piece about the rise of an extremist loudmouth (pick your own example; it doesn't matter), referred to the individual's having "...established a certain cache" in their particular segment of the political spectrum.
Cache? Wrong! Cache can be a noun or a verb, and both versions address the notion of stashing things away for possible future use. It's pronounced "cash."
The word the writer was after would have been cachet, which refers to the prestige of a person or organization. It's the state of being respected or admired, or it is a distinguishing mark or seal. It's of French origin and the t, in fine French style, is silent: "kah-shay."
They're both real words. Your computer's spellchecker cannot tell that you've grabbed the wrong one. The reader, however, may find encountering cache for cachet or vice versa to be as grating as getting a piece of eggshell in a fried egg -- and not a small piece, either.
BUILDING A 1:1 BALUN
2 years ago