On my way to work every day, I drive by a billboard for a jeans company that -- bless 'em -- makes cute jeans for plus-sized women. This is a real need in this nation of the cheap Big Gulp and the $700 bicycle, and it will be as long as most people refuse to use the stairs. Better denim than Spandex!
On the other hand, when you name your company and design your ad campaign, you should probably check to make sure it can't be undermined by a kid with a long-handled roller and a few bucks worth of paint -- or a blogger with graphics software. The second "R" easily becomes a "P" and, well:
(This has led to some interesting discussion, here at we're-not-skinny manor. Is this post poking fun at fat people, or at a series of billboards that consistently show heavy models reclining?)
8 months ago