Monday, November 03, 2014

An Advertising Don't

     On my way to work every day, I drive by a billboard for a jeans company that -- bless 'em -- makes cute jeans for plus-sized women.  This is a real need in this nation of the cheap Big Gulp and the $700 bicycle, and it will be as long as most people refuse to use the stairs.  Better denim than Spandex!

     On the other hand, when you name your company and design your ad campaign, you should probably check to make sure it can't be undermined by a kid with a long-handled roller and a few bucks worth of paint -- or a blogger with graphics software.  The second "R" easily becomes a "P" and, well:
     Ahh, the satisfied expression you get, relaxing after eating a dozen burgers, a liter of soda, a whole box of chocolates and a Fuller Brush man who fell in while the machinery was running.

     (This has led to some interesting discussion, here at we're-not-skinny manor.  Is this post poking fun at fat people, or at a series of billboards that consistently show heavy models reclining?)


Fuzzy Curmudgeon said...

(Looks at billboard. Looks again.)

What was the question?


Merle Morrison said...

Like they say up in Maine - "those skinny little models won't make it thru to spring"!


Anonymous said...

You're assuming the average marketing dude's vocabulary includes "torpid."

PS--This is the internet--where everybody's beautiful.

OldTexan said...

Beautiful gorgeous women come in all sorts of sizes, styles and ages and that's the way it is. Really difficult women can be those things too so it's always good to know the difference.

Old NFO said...

+1 on OldTexan... :-)

Fuzzy Curmudgeon said...

BTW I saw one of those billboards on the way to the airport last night...and the ONLY reason it penetrated my consciousness was because I'd seen this post and saw the word "TORRID". :)

Roberta X said...

The ONLY reason? --Asking for a friend.

Fuzzy Curmudgeon said...

Actually, yes...I was trying to change lanes just north of the old airport entrance, and the word "TORRID" caught my eye as I went past. Otherwise too far away and kind of in the sun.