When a meme supporting or criticizing the President uses the word "insalubrious" when referring to blighted neighborhoods? That's either Russia's FSB or a plain old nitwit and you'd better fact-check the claims it makes.
Effective political memes use plain language. Effective advertising uses plain language. Who'd perambulate well over a kilometer for an even-toed ungulate with a distinctive fatty hump on its back?
5 months ago