You could call it idealistic naïveté - in fact, some of you will (there's plenty of hippieishness at which to look askance) -- but it appears to be at least self-supporting. Besides, they're pushin' books, hanging out on streetcorners and luring the underprivileged into literacy, and I like that.
Every time you buy a tome from used-bookseller Better World Books (a Hoosier company, shipping outta Indy and points north), they donate a book to someone in need. Then they take any leftover profit, wrap it up and make sure it gets spent on literacy and libraries. You get books and other people get to read, people who might otherwise have nothin' but the ads on buses and billboards. --And it's not some compulsory tax-funded exercise in bureaucracy, either; they're paying for the whole thing by selling books to willing buyers at good prices.
And that strikes me as a pretty good idea.
BUILDING A 1:1 BALUN
2 months ago